Vendor Spotlight – Veiled In Elegance
“Vendor Spotlight:” Veiled In Elegance – a Q&A session with Owner Kathy Lager
What is the mission statement of Veiled in Elegance, and what type of clientele do you cater to?
Veiled In Elegance brings high quality bridal gowns and unique complimentary accessories to brides, to make them look and feel their most beautiful on their wedding day. We do this in an intimate setting and with personal attention throughout the planning process.
How has the company evolved since its inception?
VIE began in 1995 as a bridal accessory shop offering custom veils and headpieces. Jewelry, shoes, and flowergirls naturally followed. When gowns and bridesmaid dresses were added, I joined the company with my expertise as a custom bridal gown dressmaker.
What is your specific background with regard to dresses? What dress experience does the rest of the staff add to the Veiled in Elegance experience?
I was a custom bridal gown dressmaker for 10 years, then began doing alterations for the brides at Veiled in Elegance, soon after I bought the business from the original owner. All the girls assisting the brides, whether in choosing their gown, accessories, or with alterations, have studied fashion design. They are professional and knowledgeable of each detail of the item they are working with.
How is Veiled in Elegance different from the next wedding dress shop?
We have an intimate setting and provide personal service. Our headpieces, veils and jewelry are all custom made to compliment any gown. When deciding what designers to carry in the shop, I look for high quality silk fabrics and lace, with great construction and fit. I also search for designers who provide all this at an affordable price to brides.
What style of dresses and accessories do you specialize in? Do you have a specific aesthetic that you aim for?
Our gowns have a simple, classic and elegant look that is timeless yet modern, and even, at times fashion forward.
The accessories are unique with special attention paid to each detail.
What does the future hold for Veiled in Elegance?
At Veiled In Elegance, we continue to seek original designs in gowns and accessories, offering details such as hand embroidering the bride’s new initials in her gown, or creating a bouquet for the wedding rehearsal out of ribbons saved from her bridal showers. We even work with an eco-friendly dry cleaner to preserve the gowns after the wedding.
For more information about Veiled in Elegance, visit www.veiledinelegance.com
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