Vendor Spotlight – Jenny Yoo

Designer Jenny Yoo Defies Wedding Dress Convention

Although choosing to wear your mother’s old wedding dress on your big day, might be a sentimental gesture, chances are, you probably want to wear a dress that is as contemporary and hip as you are – a unique dress that is indicative of present-day fashion (no offense to Mom, of course). Chicago area dress designer, Jenny Yoo, has a progressive, yet simple approach to wedding dress design that portrays this aesthetic ideal quite beautifully.

Yoo grew up outside of Philadelphia, and later attended New York’s Parsons School of Design. Subsequently, she started her own company, under the philosophy of creating understated and stylish dresses for bridesmaids – as to alter the preconceived notion that bridesmaid dresses must be ornate and overdone. Today, the Jenny Yoo Collection offers dresses for all wedding roles: bridesmaids, flowergirls, and of course, brides.

Yoo’s dresses all have many common stylistic themes. The bride dresses show a simplistic elegance, presenting themselves as light and airy, while emphasizing that the all-white color scheme is one tradition worth keeping. Yoo’s opposition to convention is clear in her bridesmaid designs. Keeping consistent with modern fashion, they have little to no ornamentation, but all the while, appear extremely refined and feminine. Even the flowergirl dresses maintain a certain sense of sophistication, but are still age appropriate.

For more information on Yoo’s dresses, visit www.jennyyoo.com.

Jenny Yoo – Chicago
730 north franklin street, suite 602 / chicago, il 60654
312.642.2327 / chicago@jennyyoo.com